The most ironic thing about the whole Coca-Cola multilingual Super Bowl Ad “Twitter outrage?” The first piece we read about it (besides on Twitter) was on E! Online:
Coca-Cola’s “America the Beautiful” Super Bowl Commercial Sparks Outrage on Twitter http://t.co/oOa39BSeqM
— Latino Rebels (@latinorebels) February 3, 2014
E! Online. Looks like neo-nativist ignorance has now become entertainment news.
All because of this:
The news also appeared on TIME.
And perhaps this is a good thing, because all this mainstream attention very likely inspired some really bitter person to create a #SpeakAmerican hashtag that is now trending on Twitter:
The ignorance of #SpeakAmerican cannot be explained in less that 140 characters…
— Chumly Fernando (@ChumlyFernando) February 3, 2014
Hilarious hashtag for the Coke Super Bowl campaign. It’s like saying ‘I speak Indian’. #SpeakAmerican #SuperBowl
— Archana E. (@archana038) February 3, 2014
How nice is it that bigoted people can live in a place where their ignorance is protected by free speech? #SpeakAmerican
— Deborah Ng (@debng) February 3, 2014
#SpeakAmerican and its derivatives will make a handy filter for your future employers – thanks racists!
— Angela Galvan (@galvan_as) February 3, 2014
#SpeakAmerican?? Really? I think the #tcot needs their own special Rosetta Stone to learn how to speak at all.
— Darcy (@brooklinegirl) February 3, 2014
Here’s the scoop: stories like these have become clockwork. Our friend, the great Lalo Alcaraz, said it best when he tweeted to us:
@latinorebels Did I call it or what?
— Lalo Alcaraz (@laloalcaraz) February 3, 2014
@laloalcaraz yes! of course, it’s like flipping clockwork, you should write about that in one of your “Bordertown” shows 🙂
— Latino Rebels (@latinorebels) February 3, 2014
@latinorebels too easy
— Lalo Alcaraz (@laloalcaraz) February 3, 2014
It has been “too easy” for a long time, and to be honest with you, these types of stories have been going on for years. However, you gotta love the fact that several English-language outlets were all over it last night. Exposing ignorance is an important job. Let the tweets speak for themselves.
By the way, you know we’re talking about Coca-Cola here, right? How bad is it really if less people in this country drink Coke? Yeah, even the haters.
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