Social media is an interesting medium. Even though LatinoRebels.com had gotten the United Farm Workers to issue a statement in 2012 about its relationship with Budweiser, new users to Twitter are basically having serious issues with Budweiser’s sponsorship of Diego Luna’s “César Chávez” film. The latest is about a video Budweiser posted a few days ago:
@latinorebels Down to a new low! Invoking the name of Chavez to peddle alcohol! https://t.co/9XivWXDUIn
— Rodrigo (@fact_v_fiction) April 14, 2014
@fact_v_fiction @latinorebels no mamés!! Wtf @Budweiser?? Also, why didn't the actors speak up about this…if they cared at all :/
— ɗar乇 mo★ (@dubhe0ne) April 14, 2014
@latinorebels @fact_v_fiction @Budweiser i was not aware of this. Im confused, upset, disappointed,confused :/
— ɗar乇 mo★ (@dubhe0ne) April 14, 2014
I love twitter app BC it made me dream I saw a Spanish language tweet from budweiser that plugged the Cesar Chavez movie. I'm not that drunk
— René Hell, (@ssj5shklovskiy) April 13, 2014
Budweiser shilling for a biopic of Cesar Chavez….I'm struggling to find anything more ironic but I can't. #what
— MacMills (@EvanMcM) April 10, 2014
Here is one in Spanish:
Ya ni la chingas @diegoluna_ , vendiendo a nuestro heroe #cesarchavez a #Budweiser, el alcohol es el enemigo del campesino y la union #ufw
— Eric Alfaro (@cirelafaro) April 13, 2014
“Don’t screw it up, Diego Luna, selling out our hero to #Budweiser, alcohol is the enemy of field workers and unions.”
One user offered another alternative:
.@Budweiser – saw your ad for Cesar Chavez. Hope your support goes deeper. Support the Dream Act.
— Hang Cheng (@hangtweets) April 15, 2014
Nonetheless, not everyone has been critical:
When a beer company gets it right.. #Budweiser #CesarChavez #MovieMustWatch #YesWeCan http://t.co/RCGaXRn4Op
— Adriana (@Adri_Calderon) March 22, 2014
As of April 13, the movie has earned $5,186,330 in box office sales. It has been in release for 17 days. Last weekend, it earned $285,502, a 70.3% drop from the previous weekend. The complete figures can be seen here.
What did you think of the Budweiser connection? Let us know.
