Who said that social media does not work? It isn’t about the numbers, it is about the passion and connecting with the right people. This afternoon, MillerCoors decided to pull down the EMBORÍCUATE ads that had sparked controversy in the Puerto Rican community in New York City as they prepared for next Sunday’s Puerto Rican Day Parade. To all who tweeted, shared, signed petitions, you see, YOU CAN IMPACT CHANGE.
Many thanks to all the Rebels who let us know about the story.
Now, let’s have a great parade in NYC next Sunday!!!!
Here is a great way to celebrate it. ¡PUERTO RICO POWER!
[…] that felt like a play on the Spanish word emborráchate (“get drunk”). Two years ago, MillerCoors pulled those ads. Yesterday the Chicago-based company said it would stop producing the beer […]